Many offers – one guide
Evening lectures, science slams, lecture series, seminars, panel discussions – there are many offers at our science location where the interested public can find out about research.
The label “WISSEN FÜR ALLE” (knowledge for all) is awarded to events that make scientific topics, methods and research findings accessible to a wide audience. Events bearing the label are open to everyone. If you are interested in current science and research, look for the label.
The idea
Following the example of other science locations and numerous discussions within the network, the idea of a joint label was born. As a trademark, it makes science events visible that are open to the interested public and thus make knowledge accessible to all.
By using the label, a recognition value is created, the visibility of existing events is increased and (new) target groups are addressed.
The label makes it even clearer how many different offers there are in our JenaVersum network in which outstanding science and current research results are made accessible to everyone.
The development
On the way from the idea to the finished label, the main focus was on creating recognition value. In addition, the label should be easy to use as a trademark and yet be suitable for as many areas of application as possible.
After an initial consultation with the board of JenaVersum, the collaboration with the Hüftstern agency (Weimar) began for the consultation and design of the label. As a “sounding board”, the users from the communication departments of our member institutions and the executive board provided feedback on the graphic designs several times during the process. A survey was also conducted on visual marketing and event promotion in the network. The results and feedback were incorporated into the design.
The label “WISSEN FÜR ALLE” identifies offers that make scientific topics, research results and scientific work accessible to the interested public.
You would like to use the label? Please contact us for further information.